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What we do
At Kyte Growth, we don’t just build partnerships. We engineer growth. Founded by Karen Tang, who spent over a decade leading partnerships at Uber, Snapchat, Foursquare, Celonis, and EY, we help founders spot the right (and wrong) opportunities, strike deals that stick, and build relationships that drive lasting growth. We’ve been in the trenches on both sides of the table and know how to navigate complexity, win trust fast, and turn bold ideas into powerhouse growth.
For start-ups, we partner with founders to identify and validate the right strategic partnerships that accelerate growth without stretching limited resources. We help you cut through distractions, double down on the right GTM bets, and strike deals that drive revenue, product adoption, and scale without burning resources.
For mid-size companies, we help you break through plateaus and find the next wave of growth. From uncovering new markets to sharpening strategy and executing with precision, we turn partnerships into a serious competitive edge and results you can measure.
Our services
Whether you’re breaking into new markets, shaping bold collaborations, or scaling what works, we plug in as your secret sauce to make it happen. At Kyte Growth, we organize our work in two ways: by partnership type and by service type.
New Business Exploration
Identify and validate high-impact partnership opportunities that fit your growth stage.
Negotiation & Execution
Navigate outreach and negotiation with confidence to close deals that drive momentum.
Opportunity Assessment
Get data-backed clarity on where to play and how to win.
Launch Support
Bring partnerships to life with seamless execution and measurable results.
Partnership Strategy
Design smart, scalable deals that create lasting mutual value.
Expansion & Growth
Turn great partnerships into long-term growth engines through optimization and innovation.
How we work
Every engagement is tailored to your goals, but our process typically follows three phases:
1. Discover & Define
We start by getting clear on what success looks like for you. That means understanding your business model, current priorities, and what role partnerships can play in achieving them. From there, I help you identify where the biggest opportunities and risks are.
2. Design & Build
Once we know where to focus, I develop a tailored partnership strategy and roadmap. This could include defining partner criteria, mapping the ecosystem, crafting your pitch, or setting up internal processes and systems that make partnership execution scalable.
3. Execute & Grow
This is where we put the plan into action: outreach, exploratory conversations, deal structuring, negotiations, pilots, and launches. I work alongside your team to move deals forward, problem-solve in real time, and set the foundation for long-term success. The goal isn’t just to get partnerships live. It’s to make sure they deliver measurable value for both you and your partners.
Is Kyte Growth right for my org?
Kyte Growth brings both the strategic insight and execution know-how to turn partnership potential into performing business results. Working with us means you can:
Get senior expertise without the full-time cost
Access strategic partnership leadership on a flexible basis, so you can move faster without adding headcount or overhead.
Stay focused on your core business
While you build the product and grow customers, we handle partnership strategy, outreach, and execution behind the scenes.
Build scalable systems for long term growth
We set up the playbooks, processes, and frameworks your team can continue using well beyond our engagement.
Accelerate high-impact opportunities
We help you identify and close the right partnerships faster, cutting through trial and error to focus on deals that drive value.